Once you prepared yourself for the interview, answered the questions and presented your message through the media, that doesn’t mean that media relations is finished here. Now you have a lot more work to do, you have to use your media experience and build your reputation and brand.
Let’s take a look at the most important things you need to do after being interviewed by the media.
1) Media monitoring needs to be the first thing you will do so that you know how TV, radio, print press and websites to find out how your company is presented. You can search the internet, using specific keywords, to find out how often your company is mentioned in the media.
2) It is also important to analyze which words have been used by the journalist. This will show you what kind of things media wants and how it works.
3) Identify which quotes have been used to further analyze how effective your message was. If too many quotes had to be used, that can mean your message was a bit confusing or simply too long. The better you understand what media wants and how it can easily transfer your message, the better your media relations will be.
4) You don’t have to be original, not really. The most important thing is to get your message through so that everybody can understand it. If you have to, repeat your bets quotes, they are worth gold.
5) Do not think the reporter is at fault if you were not quoted. Find out why that happened and try to improve your message.
As you can see, there’s a lot of work to be done when handling media relations. It’s no wonder so many companies choose to hire specific firms to handle all this for them. That’s actually the best way to get your message through and do it in the best way possible.