Considering that markets are getting more and more competitive, every business has to take care of every little detail. And catalogs play an important part in acquiring new customers and clients since they provide the overview of the products and service. Catalog design is an important part of the marketing and it can make or break a business.
How come catalogs are so powerful? Because they help in creating a brand. There are important information contained within the catalog, details about the company and a lot of photos of the products and services as well. All of that has to be put together with the company logo and presented to the customers. Design has to be simple and attractive in the same time. Text, photos and colors have to be clear, need to be positioned well and combined in the proper manner so that the calendar appeals to as many people as possible. You can check out http://www.maxi-katalog.net/ to find out more details about good catalog design.
To make a great catalog, you will need to use catalog design services. This is because they have plenty of knowledge and experience and will create the most effective catalog for your company. You may have designers on your staff, but think about their capabilities first. Can they really do something they never done before? And should you assign them to this project, making them unavailable for any other company needs? Those are hard choices to make, especially when you are not sure how great their result will be. It’s much easier to hire a company that specializes in these matters.
What many inexperienced designers do is miss the point of the catalog and that is to focus on product and make it a centerpiece. Only one product should be on one image. And the image has to be large and clear, taken from several sides if need be. If you want to save on costs and reduce the number or quality of images, you will be shooting yourself in the foot. Do this right and you will sell more products, build trust and build your brand.