These days advertising is a huge thing. Everyone does that, on TV, on the internet, huge boards in the countryside, video hoardings and lots and lots of other means. But along with this, a nimble and very simple advertising which is centuries old is also thriving in our neighborhood, leaflet distributions, much like the flyers.
In today’s world, business correspondence and communication with customers is becoming increasingly web-dependent. Where does this leave phone calls as a source of lead generation? Well, while the most local commerce is increasingly influenced online, majority of local commerce takes place offline, and that 66% of small to medium-sized businesses rate phone calls as good or even excellent source of leads, followed by online forms. That doesn’t exclude various benefits large companies can exploit by giving more attention to phone leads. Here, we will try to point out some of them and mention few methods through which phone leads can be increased.
Never underestimate a personal approach
Although it’s not as common as it used to be to use phone leads for marketing purposes that might just be the way to separate your organization from the rest of the competition. It’s simple. By using the phone lists to spread the word of your product or service, you are putting yourself in the advantage over those who don’t. It is also very easy to put a simple and short form in front of potential client, but keep in mind that certain types of leads demand different and personalized approach for which phone conversation is best way to achieve. As a matter of fact, a vast number of potential clients who receive inquiry in various form, prove to be lower quality lead than one generated through phone call which converts into customers at higher rate. It’s not hard to conclude then, that your goal should be to convince the people that they will get more value by picking up a phone.
How to improve phone leads
Whether you are trying to reach your customers by exploiting traffic on your website or through different methods of marketing, here are few steps you can take in order to improve lead generation:
- In order to understand which campaigns are the most effective in attracting phone leads and get a better look into ROI data, try using call tracking, which will allow you to tie inbound calls back to specific marketing campaigns. It works by placing a unique traceable number on each of your promotional channels and helps you to understand how much revenue exactly comes from your SEO or a new billboard for example.
- If you are utilizing any kind of form for lead generating purposes, you can increase probability of getting your customers on the phone by offering additional motivation, such as better offer, if they call in.
- If you are advertising 24/7, be available 24/7 because potential clients would rather talk with competition then with your voicemail. A lead that is not talked to immediately might just be a dead lead.
- Replace all forms you have on a mobile page with a simple clickable CTA button with your phone number.
Using these simple strategies will enable you to make the most of phone leads’ benefits. No matter what shift occurs in the technological landscape, people who are seeking immediate answers will always reach out for the phone, and that will always be your opportunity to build successful relationship with them and develop your business even further.
As the owner of a company, your primary objective is to find ways to maintain a decent number of sales by constantly improving your marketing tactics. Whilst there are many ways to increase your sales, door to door marketing and leaflet distribution are perhaps some of the most cost-effective and efficient. It is due to its effectiveness, many companies use this form of marketing on a large scale to promote their products and services to a great number of people, without the stress and often high price tags associated with other common marketing methods. Here are some fantastic reasons why you should consider leaflet distribution for your marketing campaign.
It’s plausible, that the reason why many small firms are so eager to utilise leaflet distribution and other door to door marketing strategies is due to their cost-efficiency. Other forms of advertising may have the potential to produce more sales, however, they are significantly more expensive and often out of budget reach for small firms. Considering the average number of sales generated in comparison to the overall cost of door to door marketing, it is easy to see how much more cost-efficient leaflet distribution is than some of the more popular forms of advertising. If you’re currently operating a small-scale company and want to get your foot in the door in terms of new customers, you should without doubt consider a leaflet distribution team.
Another reason why leaflet distribution is such a popular form of marketing is due to its capacity to generate large numbers of customers, even on a low budget. We’ve been in the leaflet distribution business for over 9 years, and during this time, we’ve seen first-hand the incredible results that companies can expect to produce from utilising door to door marketing. Furthermore, the large number of people you can target with leaflet distribution, can only usually be matched through T.V advertising or billboards, which are far more costly and for their price, less effective.
Say your full message.
Unlike other forms of promotion through the media and other mediums, you can convey your message in its entirety through leaflet distribution. This allows you to provide more product details, include samples of your products and even attach a questionnaire or form for potential customers to submit. This can be an excellent way to leverage our service, and gather important details about the people you’re marketing to. Unlike other forms of marketing, you do not need to short-change your potential customers by only telling them half the story.
A physical reminder.
Marketing through the Internet or media can undoubtedly be useful. Although, people have learned to largely ignore the constant stream of adverts interrupting their favourite programmes, and often forget their message within 30 seconds of having viewed them. Leaflet distribution provides people with a physical, tangible reminder of your company that can be referred to at any point. This means that your investment could still be effective at producing sales one year or more from now. Additionally, if you do include samples with your leaflets, then you’ve successfully landed your product into a potential customer’s hands, so they can decide if they are interested in continuing to use your produce.
If you’re interested in taking advantage of the huge number of benefits that our service can provide, then do not hesitate to get in contact to receive your first quote. Our leaflet distribution team is guaranteed to generate impressive results for your company.
You can set your small business up for major results when you emulate the efforts of the larger companies and make your own marketing plans and take action on them. “Action” is perhaps the biggest distinction that is possible to make right there. The reason you do this is to have a plan that will help motivate you into taking actual action. There are more goals for your marketing plan obviously but this side effect is certainly nice when it comes to setting up your objectives and your goals as well. Marketing plans are obviously more involved; for instance, they also include expenses and profits for your plan too. Estimating your profit margins is important because without this you won’t be able to figure out your budget.
Don’t ever lose track of the fact that marketing plans are living and so the information in them is liable to change from time to time. For example, this will happen because the things you project and the things you expect to happen are hardly ever entirely accurate. The budgets for your advertising and marketing are different and varied and they will ebb and flow. As you work to market your products, some campaigns will work and others won’t. You need to keep watch over the activity that these plans bring up and note what happens within the pages of your plan. This is how you can keep yourself accountable for the success of your business. Every marketing plan needs to include core information about services and products. What this means is that your plans need to include the most important information about the products and services that you are trying to market and advertise. You’re going to have to do this anyway so that your plans can be effective. The plans make up the center of your business so it’s normal that this would contain all of the sensitive information about what you want to sell. This also makes it easier to find the core information about your products and services when you want to promote or advertise them.
Another key part of your plan is your budget for all business activities with projected expenditures. This is where whatever personal experience you might have can be quite helpful for your budgeting. It is going to be so much better if you save for this toward the end of your planning process. What you’ll do is look at everything you need to do – all of your action steps, and make your best estimate.
You must be as specific as possible and also place project costs or campaign costs, etc. Once you see the numbers you shouldn’t be surprised if you do not know how you should go about accomplishing the things you need to accomplish. Because this is about your future it is also quite important to come up with some of the more realistic projections you can.
It is rare for a small business to think up a marketing plan for itself. Obviously this is their choice but you ought to avoid making this mistake yourself as well. The business world these days is cut throat and competitive and so you should use every tool you can find to your advantage. You will not complete your plan overnight, but working on it one step at a time will get it done.