Rotating a Marketing Video with the Movavi Video Editor

One of the worst things that can happen when you’ve gone through all the trouble to record a great marketing video is if you find that you accidentally oriented the camera wrongly and so it is the wrong way round. While it is true that some modern media players have ways to correct that, you don’t want to rely on that and so you need to fix it by rotating your video.

video editor

If you’ve never rotated a video in the past then it might be a bit tough to wrap your head around it at the start. However if you’re using the Movavi Video Editor you’ll find the process to rotate video is actually very straightforward:

  1. Add the video that you want to rotate by clicking on the ‘Add Media Files’ button and selecting it.

  2. Click on the video in the ‘Timeline’ (it will appear there automatically) and select the ‘Tools’ tab and then expand the ‘Rotate and Flip’ list.

  3. Click on either one of the icons that appear to rotate it clockwise or counter-clockwise as necessary.

  4. Save your video by clicking ‘Export’ and selecting a format or by using one of the hundreds of presets to optimize it for any device or platform.

If you want to rotate only part of a video for whatever reason then you can use the Movavi Video Editor’s other features to ‘split’ the video into separate segments and only rotate one of those segments by selecting it in the ‘Timeline’ instead of the entire video.

Also you may want to explore the potential of this video editor and see how you can use it to enhance the quality of your videos, make them more attractive with special effects and filters, or even fix common issues with recordings, add background music, and much more. It will give you numerous powerful features that you can use at your discretion, and each of them is just as easy to put to work as the process involved in rotating your videos.

By experimenting with the features of the Movavi Video Editor just a little you’ll start to grasp how they work and before you know it you’ll be able to use the software to create some amazing-looking videos are good enough to impress others. Try it out firsthand and see just how much you can get done with it.

Why Online Reputation Management Is Important

The internet is an amazing creation, allowing for all manner of different things that were never possible before. These days, you can find information within seconds, you can communicate with people across the world in an instant, and you can buy just about anything and have it shipped to your home. It’s quickly become an indispensable part of our every day life, and it’s only going to get more important as the years go on.

Business, as well, has been entirely changed by the internet. Time was, the only way your business reputation could survive or fail was by word of mouth. This gave businesses a certain amount of leeway, because if they gave a poor customer service experience for any reason, it might not actually cause any harm. Not that businesses would go out of their way to give poor customer service experiences, of course! However, since the only way to really find your business under customer fire was by upsetting a large enough number of people that word of mouth spread quite far, many businesses didn’t have to worry if customer service wasn’t their number one priority. Simply being competent was good enough.

online reputation management

These days, the internet has changed that. It’s still true that businesses survive or die on word of mouth, but word of mouth can spread that much more easily. Gone are the days where one upset customer could only inform a few dozen people at most. Now, all it takes is one post on Facebook, one tweet, one single Youtube video, and the entire world could know about the situation. And unfortunately, human nature hasn’t changed. Which means that while a person who was irate because you wouldn’t give them something for free could previously do almost nothing in response, now they can cause quite a number of problems.

This is why online reputation management is so important. Because the internet allows information about your business and your customer interactions to spread so quickly, having an online reputation management expert on staff allows you to ensure that your online reputation is always going to be solid. People might attempt to spread lies and slander, but anyone who actually looks into your business will see that your reputation is solid. They’ll be able to see the way your business handles other people, and handles itself on the internet and social media websites.

This is why it’s so important not to farm out online reputation management to the lowest bidder. Businesses thrive or die based on word of mouth, that is as true as it’s always been. But the internet makes word of mouth so much more powerful that no business can afford to just hope that everything works out. You have to take active steps to ensure that your online reputation is as solid as possible. The only way to do that is to ensure you have an expert working for you. So make sure you’ve got that online reputation management expert, and you’ll be much happier.

A Must Have UI Design Tools

You could have the best application, rich with features and possibility but it could still be an application that few people want to use. It’s a fact you should be aware of at all times. Why? Because the quality of the specific product is something that doesn’t correlate to its user-friendliness. To be successful, you need to create a usable product as well and for this you will need proper UI design tools.

My Favorite UI Design Tools

We don’t have to talk about how much importance colors have when it comes to UI. And choosing the right color can be a real difficulty. This is why a tool like ColorSnipper can come in handy. It’s a simple software that lets you choose various colors formats so you can completely personalize user interface.

slicy

Slicy is another useful little tool you can use for inserting PSDs into your photos. You will save a lot of time with this design tool as it allows you to export all your work in formats like JPG, PNG, TIFF or ICNS. Another great feature is that your work will have a Retina quality, which is a must these days.

One of the UI design tools I use often is Photoshop CC. I don’t think anyone who does user interface design should work without this handy software. You can handle images in the best possible manner with Photoshop CC and make them look realistic.

Mac users often choose to work with Sketch3 as it is among the best UI design tools at the moment. If I remember correctly, it was voted as one of the best applications a couple of years ago. While this is a basic piece of software, it will allow you to create various shapes and modify your image in many different ways. With some good ideas and skill, you can create fantastic graphical user interface designs.

sketch3

In the end, we need to mention GitHub, one of the most useful tools for anyone who wants to design but is not excited about coding. If you’re looking for a fast coding software, then GitHub is for you. You can quickly create a design that suits your requirements and then share it with other people you work with. Exchanging ideas goes very fast here so you can come up with some pretty fantastic stuff.

What I can recommend is that you need to keep an open mind. Make sure you think about the usability whenever you are designing something, whether it’s a small, simple app or an online banking system. No matter how attractive the design is, you still need to make everything run smoothly. And if users are having troubles finding their way around, you need to work on your user interface. Therefore, turn on that UI design software and start making things better.

5 Important Corporate Issues to Look Into When Setting up a New Company

Based on commercial regulations in several common law jurisdictions, Directors possess a duty of care requiring each of them to act in good faith when it comes to the company’s favour, and using reasonable consideration of all available options before acting.

In the court, such duty might be interpreted to mean acting to be able to make a business successful. I.e. increasing income, and earning as much revenue as they possibly can and likewise making sure all decisions will offer the business the ideal tools to continue making profit in future. It can be actually unlawful for Directors to take into account the interests of society plus the environment in any aspect that conflicts with being profitable.

In Cyprus, corporations have similar legal standing as humans, they actually can legally own property, commence court proceedings, own shares in other companies, and perhaps even exclusively own other companies (holding companies) as per Chapter 113 of Cyprus company law. Companies can claim the legal right to a fair trial, to freedom of expression, and also to property rights. This could easily cause it to be extremely difficult to bring corporate powers to court, since companies certainly not only have these rights, but could also provide the best lawyers to defend them. In any case, company registration in Cyprus, needs to be taken seriously.

Therefore, when setting up a new business venture or project, there are plenty of deliberations that is required in an effort to ensure success. Having commercial legal standing is not meant to be taken lightly and not being thorough when incorporating can lead to difficulties afterward. Often, a start-up is the outcome of an excellent concept with the drive and financial support to create it. See below the considerations that ought to be established to make sure you have grabbed the required steps to guard yourself along with your new business.

1. Choosing the type of business entity

A start-up must make a decision on the kind of legal structure or entity that this company will be; to incorporate as well as to remain being a sole proprietorship. Many entrepreneurs will postpone incorporating their business to refrain from the costs linked to this process. While delaying incorporation is financially economical within the immediate term, invariably, the delay can also create legal risk.

Incorporating a business in the early stages offers significant benefits for founders and subsequent partners. A corporate entity provides liability protection and tax savings through benefits and deductions that are not typically released to sole proprietorships or partnerships. Additionally, in the case you are in need of investments, an incorporated business is significantly more appealing to Shareholders with the limited liability and transferability of shares. Investors often prefer collaborating with established firms as they simply possess an established share structure with different classes of shares.

2. Location of incorporation

The commercial laws of each and every jurisdiction vary wherever you choose to incorporate your corporation. Each country possesses different laws which should directly affect taxing, running costs, and essentially the way in which the business will be governed. Deciding this probably explains possibly the most crucial for your company. As with every new business, it is always logical to either incorporate in the country which you currently inhabit, where your main operations exist or elsewhere which have tax and value benefits like perhaps Cyprus, as well as the Seychelles.

By choosing to do business in a different jurisdiction, you inevitably become dependant upon that jurisdictions’ company laws and legal regulations, which must be followed with a purpose to maintain the company in good standing. Many Business Owners will simply prefer to incorporate in the country where their main business processes have been carried out. Even though this might be the simpler option, based on where they might be located, it could mean a sluggish incorporation both time and excessive audit requirements that may be burdensome to comply with.

If you are able to pay the incremental cost, relocating could be a wise business move. You may also want to think about whether an offshore parent company structure will be beneficial. Even though the analysis might be complex, incorporating your company elsewhere like perhaps Cyprus or Belize will work at reducing the tax burden substantially. Contact me in case you have questions regarding your options.

3. Naming the company

Sometimes, new Business Owners aren’t knowledgeable with the processes involved with naming and registering their company. For instance if you are thinking to incorporate a business in Cyprus, the name must not be exactly the same or even identical to another entity upon the company registrar’s file. Except if you are functioning being sole proprietorship under own name, you ought to register your company name within the jurisdiction for which you intend to operate in.

To register a company’s business name it should meet these requirements:

  • Firstly, the name has to be unique, this is going to be applied to differentiate your proposed name from the names of other businesses.
  • Secondly, it will probably assist the business to include a descriptive component to the name or to help advertising by an online search engine or on signage.
  • Finally, the very last word in the name of an incorporated company must show the abbreviation stating the business structure or type of legal entity like perhaps LLC or PLC.

4. Structuring the ownership

It is vital to have a sound understanding with each of your co-founders with regards to the regulations of your company arrangement. A lot of time is spent in courts worldwide resolving professional relationships which were poorly planned or documented. Provided that you are ready to document basic processes, a legal contract exists for just about any situation and kind of relationship in the business world.

The equity (including stock and options) of your own company might be owned in several forms and subject to various conditions. The most effective way to structure the ownership of your firms is to create fully-vested stock shares in exchange for getting a purchase price. However, this method doesn’t always function for every company’s situation.

A Shareholder Agreement is a beneficial method to document a company

Most disagreements might be avoided through control documents such as shareholders’ agreements or founder vesting agreements. Additionally, an obvious definition of responsibilities, rights and expectations may help the realization of whatever could happen in case of certain contingencies or issues arising.

As the company grows in size and value, the founders tend to have a greater concern in protecting against death, fall outs or any other unforeseen events. In case there is no shareholder or member agreement set up, it is not too late to put together one.

A shareholders’ agreement is basically a contract that really is signed between some or every one of the shareholders of a company that states certain key issues just like the management positions and basic running operations of the company, the shareholders’ rights, and limitations with regards to the shares of the company. It should also comprise dispute resolution provisions and contingency plans in case of basically any disagreement amongst the founding parties. Think of it just like a signing a prenuptial agreement before marriage!

5. Protection of intellectual property

Most companies have intellectual property (IP) which is used to construct and store the value of the company. This intellectual property may include copyrights, patents, trade secrets, trademarks or maybe even website names. Maybe you own a “secret ingredient” that gives your business or services a competitive edge over other companies.

Discovering a way for you to protect these intellectual property rights early might be critical towards the lasting value of your company. This could be achieved by all company founders assigning their intellectual property onto the company and renouncing all moral rights for their own work for the company on the time before and after the incorporation.

Various kinds of intellectual property rights can defend you in other ways:

  1. Patents might be somewhat expensive and sometimes complicated to acquire nevertheless the power to stop others from practicing your company creation can provide your company a competitive edge over other new start-ups which have precisely the same ideas just like you.
  2. Copyrights© and trademarks™ can prevent competitors utilizing your ideas to potentially even earn profit at your expense.

A sound portfolio of intellectual property rights can build and secure value in your business. It definitely will also protect the value of the corporation, causing it to be more desirable for potential investors.

While selecting an attorney or service provider, consider their grade of expertise beyond general commercial law. It can be beneficial to make use of a team who understands the industry plus the unique challenges facing any offshore company. Locating a service provider or lawyer who recognises the precise needs plus the growth cycle of start-ups or SMEs can really help protect your company along with maximising the long-term success of your business.

How Can SEO Boost Your Business

SEO plays an important role in how much traffic will a website receive. When good SEO (Search Engine Optimization) is used, the website will have an advantage over the competition, which is something every business owner has to keep in mind.

Think about this fact – there are 5 billion websites. Which means that competition is fierce and if you want your website to receive visitors, you will have to find a way to get your website noticed. And this required knowledge and work. Only those websites that are properly optimized have a chance to be featured in the first few pages of search. The best of them will be featured on the first page and receive the bulk of search traffic.

seoIf you are thinking about doing all the work by yourself, I urge you to think again. SEO is very complex and required a lot of knowledge and experience. Things change very fast in this industry so you constantly need to learn new things and take care about the details. It’s best to leave this to the professionals at SEO Alston. They will be able to do everything that is required so you can focus on what you know best – managing your business.

What SEO consultant will do is analyze your website and optimize it according to the latest standards. Here are some of the tasks that are usually performed:

  • Keyword analysis
  • Keyword research and optimization
  • Link building
  • Optimizing content
  • Code validation

These are, of course, just some of the things that will be done by the agency you decide to hire. There are a lot more details involved here, depending on what your website needs and what kind of market you are targeting. The best thing to do would be to consult with an expert so you can decide what your next step should be.

Overcoming Shyness As A Project Manager

Project managers can be shy, which seems impossible but it does happen. If this is you, this article has a few tips to help you deal with it and become an effective shy project manager.

When you work in project management you meet all kinds of people. Confident people, funny people, cocky people and of course shy people. Shy people tend to be a little introverted, quiet and prefer to work as an individual rather than in a group. Project management training teaches you how to bring the best out of everyone, shy or not. But what if you as a project manager, suffer from shyness?

It might seem improbable to many that a person in a leadership position could be shy. Project managers are meant to be confident, outgoing and bold aren’t they? Can a shy project manager be effective?

The first thing to recognise is the fact you are going to face a lot of challenges in this position if you are shy. Management of people will not come naturally to you, even if you have a professional qualification such as the APMP or PMP certification these technical skills will not help you with your people skills. You will have to actively self reflect and work on other skills daily, something you already have to do as a project manager anyway so your personal workload will not be small.

project manager

If you are a project manager struggling with shyness, or you’re working your way through project management training to become a project manager, here are a few challenges you will face and how to get through them:

Bonding With Your Team

In project management you will work with lots of different people, and it should be as simple as introducing yourself and getting to know them and then pushing forward with planning the project management framework. If you’re shy, it really isn’t that simple. You may feel stressed, anxious and desperately trying to appear unawkward. These people are looking to you for leadership, how on earth can you break the ice and be shy?

The first thing you need to do is summon a bit of inner confidence and accept that you will be pushing team bonding in your direction, not in the way people might expect or want it to happen. You could get to know the team individually at first and then perhaps communicate with the group via a planner or email list. Set up meetings with each team member letting them know what you want to talk about and what you expect them to ‘bring to the table’ during the meeting. That way you avoid the blush inducing introduction in front of the entire team, and you get to sit and listen to each team member individually, breaking you in gently and enabling you to get comfortable with them before moving forward with group tasks.

Difficult Conversations

No amount of project management training can prepare you for difficult conversations, which makes them even more difficult when you’re shy. When someone is underperforming or behaving badly, they will need a direct and sensitive chat from you. These types of conversations are difficult for all project managers but for shy project managers, they can be completely terrifying.

If possible, when approaching your first ‘difficult conversation’ see if a mentor or trusted colleague at the same level of authority can guide you through these situations until you feel able to confidently initiate them yourself. Seeing another person calmly and competently deal with a difficult conversation will enable you to learn how to do it well, and provide you with the confidence to initiate it yourself. As a general rule, the more difficult conversations you have the easier they will become because you won’t have that fear of the unexpected.

managing projects

Being The Boss

You are a project manager, you will need to be the boss and lead, there’s no way around it. You will need to delegate tasks, lead troubleshooting sessions and set goals and you will need to effectively encourage your team continually. When you’re shy, being the boss will not come naturally, and will seem daunting.

First you need to get comfortable with your team as above, that will make you feel more confident about leading them. After that, you need to invest time in preparing. You will receive questions, challenging attitudes and all kinds of issues from various people and circumstances – not just your team. Project management is a topsy turvy, turbulent world, so the more prepared you are the better, even if you’re simply prepared for the unexpected. Some things you cannot prepare for but others you really can. If you’re delegating tasks or setting time frames, your team may question your approach – have answers ready for if this happens. Confident and outgoing project managers can think on their feet and answer questions thrown at them, shy project managers may struggle to think on their feet because of the pressure of the social interaction and will therefore have their authority shot down. The more prepared you can be, the more confident you will feel in responding to any questions or issues.

Remember, although it might seem like the highest mountain to climb, you really should think about the amazing view you’ll get when you do reach the top (and you will!). Project management is an amazing career choice and having a growth mindset will get you far, shy or not.

Still think you need more training? Book yourself onto some project management training courses and boost your skillset.