For those of you still using a version of pre-Internet Explorer 10, do you obsess over the PageRank value feature of the Google Toolbar? Honestly, you can’t blame yourself. The value is displayed so clearly for you to scrutinise your website and wonder why it isn’t higher. You then work tirelessly trying to acquire backlinks with a relentless focus, only to let quality standards slip on your website.
Wake Up to the Con
The truth of the matter is that you have allowed yourself to be conned. Just think about this for a moment: the Google Toolbar only exists on Internet Explorer browsers that predated the current version. Google didn’t even want to put it in Chrome. The crux of the matter is that the G-Men don’t realise they have made a mistake by driving us all crazy about the rankings of our websites
Google Formed the Current Landscape
Essentially, the G-Men have perpetuated the situation whereby naïve business and website owners pay extortionate amounts of money to obtain a solitary backlink to try and boost PageRank. However, this practice is undertaken in spite of Google expressly stating that sites found to be doing so will be punished. But it’s all their fault, really.
PageRank Updated Constantly
Most people without significant SEO knowledge assume that PageRank is only updated when Google reports the values, but this simply isn’t true. These values are constantly being updated throughout the year – not just three to four times. In 2013, there were just two reported changes because of a fault in Google’s internal systems transferring the data to their dying toolbar.
Google Toolbar is Dying
Google Toolbar is not going to exist for much longer and nothing will be done about it. Then, we will simply have to depend on unreliable browser plugins for attempting to calculate PageRank – or else we could just focus on improving our websites with copywriting services and flashy graphics to create value for our users.
The task that all businesses are faced with of optimizing their websites for search engine visibility is become more difficult every day. As we move further into an online-based business world, an increasing number of companies are competing to appear on the top page of Google’s search results and levels of competition are fiercer than ever before.
Affiliate Marketers Have It Harder
Aside from all of the standard difficulties faced when performing search engine optimization (SEO), affiliate marketers have an additional hurdle to surpass. Affiliate sites operate by linking visitors to external pages with the hope of earning a little commission for the referral. Unfortunately for them, affiliate links do not appear well in the eyes of Google and it can be difficult to disguise such links.
Even Tougher For Casino Affiliates
Google values useful and informative pages, and these traits are not majorly common within the online casino industry. Many of these sites claim to provide you with honest information, helping you to find the best online casinos – but this is often far from the truth. There is a plethora of different casino sites which will tell you whatever you want to hear in order to get you to follow their tracked link and spend some money at an online casino. However, there are also genuine and honest sites amongst them and these can be identified upon closer inspection.
Honest Sites Only
When browsing around the various casino advertising sites, the trustworthiness of each can be realised relatively quickly. Keep your eye out for those which give shining reviews to every casino they review. Instead, you should be looking out for sites which provide true and balanced feedback about the experience a player will enjoy on the site. If a site really has the aim of helping their visitors to find the most quality online casinos, it will always highlight the bad points, as well as the good.
One of the greatest pains to growing a business is having the right people to grow it with. Most start-out entrepreneurs never think past them doing all the work themselves. In other words, hiring people was never something they had considered until someone brings it up after listening to them complain about how they labor and toil.
Once the thought of hiring someone enters their mind, they go on a employee hunting spree to try and find the perfect individual. Someone who will do everything they did, be as passionate as they are, and has the same standards as they do.
Sadly these types of employees are rare and far in between – something the business owner quickly finds out.
Depending on the mindset and attitude of the business owner, he or she will either roll with the punches and grow his/her business despite the odds being against them, or they will shrink their business down to a one-man-show again and say something like: “If you want something done right, you have to do it yourself!”
This is as much true in the online marketing world as in the offline business world. You can have someone who shares your vision and helps you reach your goals or someone who is just there to collect the paycheck every two weeks.
Which is why I love outsourcing. I have mentioned this before, but it’s worth repeating: Outsourcing rocks. If you outsource, you rarely pay by the hour. Instead, if you can help it, you pay per project that gets completed.
If you are a control freak though and want everything perfect to your standards, you have the option of using modern tools and software technologies to do just about anything web related yourself. A good example of this would be the site I use to build my own web graphics and eCovers with. Not only can I very quickly build professional looking graphics with just a few clicks, but I save myself a ton of time and money doing it.
Yeah sure it’s great to have people working for you or outsource your dirty work, but if you are a control freak like many – this might not be a business model for you!