A Must Have UI Design Tools

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You could have the best application, rich with features and possibility but it could still be an application that few people want to use. It’s a fact you should be aware of at all times. Why? Because the quality of the specific product is something that doesn’t correlate to its user-friendliness. To be successful, you need to create a usable product as well and for this you will need proper UI design tools.

My Favorite UI Design Tools

We don’t have to talk about how much importance colors have when it comes to UI. And choosing the right color can be a real difficulty. This is why a tool like ColorSnipper can come in handy. It’s a simple software that lets you choose various colors formats so you can completely personalize user interface.

slicy

Slicy is another useful little tool you can use for inserting PSDs into your photos. You will save a lot of time with this design tool as it allows you to export all your work in formats like JPG, PNG, TIFF or ICNS. Another great feature is that your work will have a Retina quality, which is a must these days.

One of the UI design tools I use often is Photoshop CC. I don’t think anyone who does user interface design should work without this handy software. You can handle images in the best possible manner with Photoshop CC and make them look realistic.

Mac users often choose to work with Sketch3 as it is among the best UI design tools at the moment. If I remember correctly, it was voted as one of the best applications a couple of years ago. While this is a basic piece of software, it will allow you to create various shapes and modify your image in many different ways. With some good ideas and skill, you can create fantastic graphical user interface designs.

sketch3

In the end, we need to mention GitHub, one of the most useful tools for anyone who wants to design but is not excited about coding. If you’re looking for a fast coding software, then GitHub is for you. You can quickly create a design that suits your requirements and then share it with other people you work with. Exchanging ideas goes very fast here so you can come up with some pretty fantastic stuff.

What I can recommend is that you need to keep an open mind. Make sure you think about the usability whenever you are designing something, whether it’s a small, simple app or an online banking system. No matter how attractive the design is, you still need to make everything run smoothly. And if users are having troubles finding their way around, you need to work on your user interface. Therefore, turn on that UI design software and start making things better.

5 Important Corporate Issues to Look Into When Setting up a New Company

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Based on commercial regulations in several common law jurisdictions, Directors possess a duty of care requiring each of them to act in good faith when it comes to the company’s favour, and using reasonable consideration of all available options before acting.

In the court, such duty might be interpreted to mean acting to be able to make a business successful. I.e. increasing income, and earning as much revenue as they possibly can and likewise making sure all decisions will offer the business the ideal tools to continue making profit in future. It can be actually unlawful for Directors to take into account the interests of society plus the environment in any aspect that conflicts with being profitable.

In Cyprus, corporations have similar legal standing as humans, they actually can legally own property, commence court proceedings, own shares in other companies, and perhaps even exclusively own other companies (holding companies) as per Chapter 113 of Cyprus company law. Companies can claim the legal right to a fair trial, to freedom of expression, and also to property rights. This could easily cause it to be extremely difficult to bring corporate powers to court, since companies certainly not only have these rights, but could also provide the best lawyers to defend them. In any case, company registration in Cyprus, needs to be taken seriously.

Therefore, when setting up a new business venture or project, there are plenty of deliberations that is required in an effort to ensure success. Having commercial legal standing is not meant to be taken lightly and not being thorough when incorporating can lead to difficulties afterward. Often, a start-up is the outcome of an excellent concept with the drive and financial support to create it. See below the considerations that ought to be established to make sure you have grabbed the required steps to guard yourself along with your new business.

1. Choosing the type of business entity

A start-up must make a decision on the kind of legal structure or entity that this company will be; to incorporate as well as to remain being a sole proprietorship. Many entrepreneurs will postpone incorporating their business to refrain from the costs linked to this process. While delaying incorporation is financially economical within the immediate term, invariably, the delay can also create legal risk.

Incorporating a business in the early stages offers significant benefits for founders and subsequent partners. A corporate entity provides liability protection and tax savings through benefits and deductions that are not typically released to sole proprietorships or partnerships. Additionally, in the case you are in need of investments, an incorporated business is significantly more appealing to Shareholders with the limited liability and transferability of shares. Investors often prefer collaborating with established firms as they simply possess an established share structure with different classes of shares.

2. Location of incorporation

The commercial laws of each and every jurisdiction vary wherever you choose to incorporate your corporation. Each country possesses different laws which should directly affect taxing, running costs, and essentially the way in which the business will be governed. Deciding this probably explains possibly the most crucial for your company. As with every new business, it is always logical to either incorporate in the country which you currently inhabit, where your main operations exist or elsewhere which have tax and value benefits like perhaps Cyprus, as well as the Seychelles.

By choosing to do business in a different jurisdiction, you inevitably become dependant upon that jurisdictions’ company laws and legal regulations, which must be followed with a purpose to maintain the company in good standing. Many Business Owners will simply prefer to incorporate in the country where their main business processes have been carried out. Even though this might be the simpler option, based on where they might be located, it could mean a sluggish incorporation both time and excessive audit requirements that may be burdensome to comply with.

If you are able to pay the incremental cost, relocating could be a wise business move. You may also want to think about whether an offshore parent company structure will be beneficial. Even though the analysis might be complex, incorporating your company elsewhere like perhaps Cyprus or Belize will work at reducing the tax burden substantially. Contact me in case you have questions regarding your options.

3. Naming the company

Sometimes, new Business Owners aren’t knowledgeable with the processes involved with naming and registering their company. For instance if you are thinking to incorporate a business in Cyprus, the name must not be exactly the same or even identical to another entity upon the company registrar’s file. Except if you are functioning being sole proprietorship under own name, you ought to register your company name within the jurisdiction for which you intend to operate in.

To register a company’s business name it should meet these requirements:

  • Firstly, the name has to be unique, this is going to be applied to differentiate your proposed name from the names of other businesses.
  • Secondly, it will probably assist the business to include a descriptive component to the name or to help advertising by an online search engine or on signage.
  • Finally, the very last word in the name of an incorporated company must show the abbreviation stating the business structure or type of legal entity like perhaps LLC or PLC.

4. Structuring the ownership

It is vital to have a sound understanding with each of your co-founders with regards to the regulations of your company arrangement. A lot of time is spent in courts worldwide resolving professional relationships which were poorly planned or documented. Provided that you are ready to document basic processes, a legal contract exists for just about any situation and kind of relationship in the business world.

The equity (including stock and options) of your own company might be owned in several forms and subject to various conditions. The most effective way to structure the ownership of your firms is to create fully-vested stock shares in exchange for getting a purchase price. However, this method doesn’t always function for every company’s situation.

A Shareholder Agreement is a beneficial method to document a company

Most disagreements might be avoided through control documents such as shareholders’ agreements or founder vesting agreements. Additionally, an obvious definition of responsibilities, rights and expectations may help the realization of whatever could happen in case of certain contingencies or issues arising.

As the company grows in size and value, the founders tend to have a greater concern in protecting against death, fall outs or any other unforeseen events. In case there is no shareholder or member agreement set up, it is not too late to put together one.

A shareholders’ agreement is basically a contract that really is signed between some or every one of the shareholders of a company that states certain key issues just like the management positions and basic running operations of the company, the shareholders’ rights, and limitations with regards to the shares of the company. It should also comprise dispute resolution provisions and contingency plans in case of basically any disagreement amongst the founding parties. Think of it just like a signing a prenuptial agreement before marriage!

5. Protection of intellectual property

Most companies have intellectual property (IP) which is used to construct and store the value of the company. This intellectual property may include copyrights, patents, trade secrets, trademarks or maybe even website names. Maybe you own a “secret ingredient” that gives your business or services a competitive edge over other companies.

Discovering a way for you to protect these intellectual property rights early might be critical towards the lasting value of your company. This could be achieved by all company founders assigning their intellectual property onto the company and renouncing all moral rights for their own work for the company on the time before and after the incorporation.

Various kinds of intellectual property rights can defend you in other ways:

  1. Patents might be somewhat expensive and sometimes complicated to acquire nevertheless the power to stop others from practicing your company creation can provide your company a competitive edge over other new start-ups which have precisely the same ideas just like you.
  2. Copyrights© and trademarks™ can prevent competitors utilizing your ideas to potentially even earn profit at your expense.

A sound portfolio of intellectual property rights can build and secure value in your business. It definitely will also protect the value of the corporation, causing it to be more desirable for potential investors.

While selecting an attorney or service provider, consider their grade of expertise beyond general commercial law. It can be beneficial to make use of a team who understands the industry plus the unique challenges facing any offshore company. Locating a service provider or lawyer who recognises the precise needs plus the growth cycle of start-ups or SMEs can really help protect your company along with maximising the long-term success of your business.

How Can SEO Boost Your Business

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SEO plays an important role in how much traffic will a website receive. When good SEO (Search Engine Optimization) is used, the website will have an advantage over the competition, which is something every business owner has to keep in mind.

Think about this fact – there are 5 billion websites. Which means that competition is fierce and if you want your website to receive visitors, you will have to find a way to get your website noticed. And this required knowledge and work. Only those websites that are properly optimized have a chance to be featured in the first few pages of search. The best of them will be featured on the first page and receive the bulk of search traffic.

seoIf you are thinking about doing all the work by yourself, I urge you to think again. SEO is very complex and required a lot of knowledge and experience. Things change very fast in this industry so you constantly need to learn new things and take care about the details. It’s best to leave this to the professionals at SEO Alston. They will be able to do everything that is required so you can focus on what you know best – managing your business.

What SEO consultant will do is analyze your website and optimize it according to the latest standards. Here are some of the tasks that are usually performed:

  • Keyword analysis
  • Keyword research and optimization
  • Link building
  • Optimizing content
  • Code validation

These are, of course, just some of the things that will be done by the agency you decide to hire. There are a lot more details involved here, depending on what your website needs and what kind of market you are targeting. The best thing to do would be to consult with an expert so you can decide what your next step should be.

Overcoming Shyness As A Project Manager

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Project managers can be shy, which seems impossible but it does happen. If this is you, this article has a few tips to help you deal with it and become an effective shy project manager.

When you work in project management you meet all kinds of people. Confident people, funny people, cocky people and of course shy people. Shy people tend to be a little introverted, quiet and prefer to work as an individual rather than in a group. Project management training teaches you how to bring the best out of everyone, shy or not. But what if you as a project manager, suffer from shyness?

It might seem improbable to many that a person in a leadership position could be shy. Project managers are meant to be confident, outgoing and bold aren’t they? Can a shy project manager be effective?

The first thing to recognise is the fact you are going to face a lot of challenges in this position if you are shy. Management of people will not come naturally to you, even if you have a professional qualification such as the APMP or PMP certification these technical skills will not help you with your people skills. You will have to actively self reflect and work on other skills daily, something you already have to do as a project manager anyway so your personal workload will not be small.

project manager

If you are a project manager struggling with shyness, or you’re working your way through project management training to become a project manager, here are a few challenges you will face and how to get through them:

Bonding With Your Team

In project management you will work with lots of different people, and it should be as simple as introducing yourself and getting to know them and then pushing forward with planning the project management framework. If you’re shy, it really isn’t that simple. You may feel stressed, anxious and desperately trying to appear unawkward. These people are looking to you for leadership, how on earth can you break the ice and be shy?

The first thing you need to do is summon a bit of inner confidence and accept that you will be pushing team bonding in your direction, not in the way people might expect or want it to happen. You could get to know the team individually at first and then perhaps communicate with the group via a planner or email list. Set up meetings with each team member letting them know what you want to talk about and what you expect them to ‘bring to the table’ during the meeting. That way you avoid the blush inducing introduction in front of the entire team, and you get to sit and listen to each team member individually, breaking you in gently and enabling you to get comfortable with them before moving forward with group tasks.

Difficult Conversations

No amount of project management training can prepare you for difficult conversations, which makes them even more difficult when you’re shy. When someone is underperforming or behaving badly, they will need a direct and sensitive chat from you. These types of conversations are difficult for all project managers but for shy project managers, they can be completely terrifying.

If possible, when approaching your first ‘difficult conversation’ see if a mentor or trusted colleague at the same level of authority can guide you through these situations until you feel able to confidently initiate them yourself. Seeing another person calmly and competently deal with a difficult conversation will enable you to learn how to do it well, and provide you with the confidence to initiate it yourself. As a general rule, the more difficult conversations you have the easier they will become because you won’t have that fear of the unexpected.

managing projects

Being The Boss

You are a project manager, you will need to be the boss and lead, there’s no way around it. You will need to delegate tasks, lead troubleshooting sessions and set goals and you will need to effectively encourage your team continually. When you’re shy, being the boss will not come naturally, and will seem daunting.

First you need to get comfortable with your team as above, that will make you feel more confident about leading them. After that, you need to invest time in preparing. You will receive questions, challenging attitudes and all kinds of issues from various people and circumstances – not just your team. Project management is a topsy turvy, turbulent world, so the more prepared you are the better, even if you’re simply prepared for the unexpected. Some things you cannot prepare for but others you really can. If you’re delegating tasks or setting time frames, your team may question your approach – have answers ready for if this happens. Confident and outgoing project managers can think on their feet and answer questions thrown at them, shy project managers may struggle to think on their feet because of the pressure of the social interaction and will therefore have their authority shot down. The more prepared you can be, the more confident you will feel in responding to any questions or issues.

Remember, although it might seem like the highest mountain to climb, you really should think about the amazing view you’ll get when you do reach the top (and you will!). Project management is an amazing career choice and having a growth mindset will get you far, shy or not.

Still think you need more training? Book yourself onto some project management training courses and boost your skillset.

Promotional Drink Coasters

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Every product and its product line are created to maximize the effect of that product in the market. This is the prime target of marketing where the value of product is created by the company in the eye of customer. If you are advertising a brand new type of software, the only best source is the web and it is surely the best venue, it’s because audience has shifted to the latest technology and computer proficiency of the audience has increased. Advertising is done with the same method either, it is the advertisement of footwear or something else. Anyhow, the marketing of that product is very effective and it takes an active part in all the aspects and the example of marathon in a fitness center is absolutely perfect in the marketing of footwear products.

Drink coasters are a kind of niche marketing tools and its target is the specific product which has some precautions and messages for the audience. If we discuss about coasters then it is a concern of thinking for the individuals who are conscious about their drinks. This involves the presence of alcoholic and nonalcoholic fare. However, use and display of coasters might be achieved with the help of those who are unique and have some expressive ideas. They are those who are very diligent and conscious about their product and take a bit more care and got complete possession over this. Simply the distribution of free marketing coasters is not the way for all the customers who are expected to use this product. Many people avoid using coasters and they are very careful whenever they are doing the advertising for this. The clever ways and techniques of advertising are needed to place your coaster message before to engage an audience.

promotional drink coasters

The focus of promotional drink coasters is on individuals who enjoy it, and this is absolutely checked and tested. The use drink coasters are seen in bars and you will never walk into any average bar in America, and you will not experience cheap beer that is not printed, in fact you will go for the logo and design of the beer company. The method to place advertisements for the coasters is directly done to target audience, and all the manufacturing of coasters is done greatly, further it helps audience to get easy access over merchandise. Recently this has changed the effect and in some cities under the government authorities, the use of drink coasters is done to prominent the unwanted effects of alcoholic consumption.

Lots of coasters have been handed over to the local bars which have changed it overall. However, it has bad effect and can result in the shape of accident and can also take life of others, if the drink is consumed in local bars. Usually it happens in the form of unconsciousness where the action of driving takes place. Probably, the beer and liquor companies have started paying to bars to use unique materials. Although it is a high niche method of advertising and its outcome is also a very serious concern.

Inspirational Business Quotes That Will Get You Far

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All those who are starting with internet marketing have a lot of questions on their mind. And more often than not, their questions are about the internet marketing journey and now about the business itself. Beginners have a hard time finding motivation to do the work and this is completely understandable. It’s hard to continue with the work when you don’t have any results or when you are not inspired enough.

Any kind of business online becomes hard to grasp as we are dealing with things that can’t be touched or felt. And it makes it hard to work with something that you don’t have a clear perception of. This is why it’s necessary to be persistent and to be inspired to continue working on your goals.

inspirational business quotes

Since every internet marketer is going through the same things as all others people who are trying in internet and network marketing world, there are many stories about their success and the process they’ve gone through before they made it in the business world. These stories were made because we all understand how hard it is in the beginning and how success motivates beginners to put in more effort in their online business.

This is the exact reason I want you to read through inspirational internet marketing quotes and network marketing quotes. This page will help you go through the tough times and inspire you to continue with your work and do more to reach your goals. Whenever you feel you’ve hit the wall and that there’s nowhere else to turn to, read these inspirational business quotes. I’m sure they’ve help you move on, just like they helped me and many other internet marketers all around the world.

And remember, no matter what kind of business you’re in, you will need to build a relationship with your clients and your customers. The best way to do that is to be honest to yourself and to them, it’s what builds trust, makes you a better person and improves your business.

How Much Money Can You Save?

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To put it simply, one hour that you spend searching for coupons is worth $100 in shopping. Of course, you have to know where to find them, how and when to use them, but it’s not too hard to get the basics down, the only thing you need is just a little bit of willpower and some time. People who start couponing tend to do it on a regular basis when they realize how much money they are saving in the process. In fact, devoted coupon users spend more than 50 hours a week on searching. And for a good reason as well, only in 2011, consumers saved more than 4.6 billion dollars in total! Those numbers are doubled by now, and with the constant increase of coupon usage, the redemption value will jump up to 22.3 billion dollars in the next four years! The amount of coupons actually redeemed is still not so high, so you should ask yourself:

Are you missing out on something?

Let’s take a look at an average coupon user. 78% of users are college educated people. When they are asked why, they explain that this method is socially responsible as well as economical. Households that have over $100K income are more likely to use coupons, and 67% of users are women. We have to notice a pattern here. Although we all have those friends who claim that coupons are “just a necessary evil” and whatnot, a model couponista is a highly educated member of one of the 181.37 million households in the U.S. More than 55% are mothers, and with a constant increase of social media advertisement and online coupon services, your savings can really show an unbelievable profit.

extreme couponing

A fun fact: First coupon ever to be printed was by a local businessman in 1887 in Atlanta, and in exchange you could get a free Coca Cola! We’ve certainly come a long way since then. Today we have more than 112.5 active, online coupon users, and they are saving thousands of dollars with just a couple of hours spent online daily. Imagine the possibilities of extreme couponing and how it can affect your life! You could quit your second job, spend more time with your kids if you are a parent, even donating to charity makes perfect sense and is a reason enough to use the time you spend searching on the internet productively. More than half of the total number of internet users are cashing at least one coupon per year, and in the last two years, the trend of printing coupons has dropped for 20% because they cannot match constant online offers and benefits! With a constant feed of the advantageous opportunities like Amazon promotional codes, we simply don’t need anything else, our savings are going through the roof and all chances are they will keep on growing that way.

You don’t have to pay a lot of attention to notice that as the holiday season approaches, the number of online coupons is increasing rapidly, and if you commit yourself and prepare for that shopping spree when the season comes, you will certainly save hundreds and more likely even thousands of dollars. And why wouldn’t you? Save on gifts that you are going to buy for your kids and loved ones anyway and if you do it right, maybe you’ll treat them with a trip to Disneyland or to the Bahamas as well. Happy couponing!

How Does Debt Collection Work

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Most of the new companies fail in their first five years. When managing a small startup company the most important thing is to stay solvent in the beginning. There will be plenty of bad debt out there, and one of the most important strategies that you will need to develop when managing a small company is the one that will enable you to collect all of the money from your debtors, since this can be the difference between your company’s profitability and net losses.

Bad Debts, and How to Avoid Them

Bad Debt is a non collectible debt that is made mostly due to debtor company being liquidated. To avoid having debtors like this you’ll need to be very careful with whom you do business. Another important thing is to always list the due date on the receipt your company is sending. Some companies decide to write notices like:“Payment due upon receipt“ while some others give 15 or 30 days net periods. No matter for which one your company prefers, you should write them on each invoice. If you don’t do that, the debit or company can neglect your invoice’s urgency and decide to pay it in 2, 3 or who knows how many more months.

Another important thing is to have contact phone of the debtor company and the person responsible for settling this debt. That’s usually the person who makes company’s financial decisions and it is very important to call them if they are late with paying their invoices.

debt collection

Turn It Over to the Professionals

When it comes to debt collecting you always have two options. One is to collect the debt by yourself, and the other which most of big companies choose is to hire a professional debt collection service. This is always a more efficient option, especially when it comes to larger debts. Depending on the agency it can take up ton 50% of the debt sum. Be sure to hand them copies of all of your previous correspondence and to send a pre-collect notice to the debtor before turning over the debt to the professional agency.

DIY

Another option is to try collecting debt by yourself. You should call the debtor company on the first day after you invoice’s due date expires. Ask them about the reasons why they didn’t fulfill their obligations, and also about their plans on how they are going to settle the debt. Give them several paying options and mention the possible interest that will be charged if they don’t want to coöperate. During these calls you need to be calm and professional. Don’t take this as a personal matter and try to not to be overly judgemental. If debtor still decides not to pay, start sending them letters and be sure to stop all the services this company receives from you. When it comes to charging interest go as high as you lawfully can. Be sure to save proof of your phone conversations and copies of your written communication, it will be very useful if you and end up in court.

collect debts

Court Hearings

This can be a huge drag, but sometimes it is the only way to collect the money. For debts under $5,000 you need to take the debtor to the small claims court. Be sure to collect all the paper work before the scheduled hearing. Your case can be also solved by mediation. If there is a dispute over the amount of money in question, professional mediator will try to settle it. Costs of professional mediator are usually split between two parties. If your debtor agrees, you can also take your debt dispute to arbitration in which case, the arbitrator’s word will be final.

Best way to stay solvent is to avoid bad debts, if by any chance your debtors miss paying their bills, be calm and try to settle this dispute professionally, because any other way will cost you more than the  initial debt.

Benefits Of An Online Business

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Starting business online can have numerous advantages for you both on the personal and on professional levels. The internet acts as a level playing ground for everybody.This means that you can start a small business as a starter and be able to compete with large and well established organizations. It all depends on the quality of the descriptive and promotional materials you put up on your own site.The size of your business does not matter since even if it is small,you are able to reach a great number of potential customers just like the fully fledged organizations.

Online business brings financial freedom easier than the regular businesses provided that you manage it well and effectively.These forms of business are very much cost effective.You only need a small fee for the domain and web hosting and the rest of the requirements involved you may service them yourself.The fees involved in owning or renting a premise for the other forms of businesses are not incurred in online business. This undoubtedly makes the internet an excellent platform to start and engage in many forms of businesses because of the lesser start up cost involved.

With not much start up costs involved, it means that you are protected from losing a lot of investment funds in case business turns sour. Unlike the physical businesses whereby in case business does not pick up you accumulate debts from rent and maybe goods taken on credit, the virtual business online only requires an annual fee which is small to maintain your domain and ensure that your site is hosted throughout the turmoil time.You are able to recover faster from any losses in the case of online business than from the other physical businesses.This is because online losses are easily manageable and limited as opposed to other businesses.

Online Business

Doing business online makes you very flexible because you are able to manage your business from anywhere in the world provided that you have access to the internet.This is a prime benefit because you are not constrained to specific locations.Productivity is enhanced since your time is never lost trying to beat traffic to get to the office.You may also be traveling and your business will not be affected as operations will run normally and smoothly throughout because you are able to access your site and carry on with your work whenever you require.

By publishing excellent quality articles on a particular niche,then applying to other specific businesses and programs involved with similar items sale, you are able to get into business quickly without shipping nightmares,aggravation involved in processing and the many demands of public service.This allows you to host a huge retail store without worrying about any inventory. Check out this Bring the Fresh Review  to find out more about that.

On addition, by doing business online,you become your own boss.Nobody desires to have a boss who always breathes a lot of heat on their neck. This virtual business allows you to fire your boss. You work in your own time and set up your own rules.To succeed you require self discipline and set up your own targets which you work tirelessly to achieve.The best part of this is the fact that the profits you accumulate are yours and not entitled to anybody else.With the internet, there is no constrain on growth.You have a huge potential client base waiting for you to exploit it.You do not require to rely on the number of deals sealed or the payments in commissions to make money. On the internet you have the control of the amount of money you are able to make.You make as much money as you like with no limits like in the case of wages in the other forms of jobs and businesses.

Doing business online is also very beneficial because it makes your business accessible 24 hours a day and seven days a week.It does not close down like in the case of physical businesses whereby the offices are closed for the weekends and during national and public holidays.In the case that your business is involved in selling ready made products, you are able to run a virtual retail store that never closes.This increases your profits because you make sales even when offline.

To top it up,online business boosts professionalism because you are in direct contact with your clients and this requires you to be fully knowledgeable in the type of business you run.This is vital in order to be fully helpful and satisfying to your customers.The online platform allows your customers to give direct feedback about your business and this enhances your ability to act quickly to improve the areas that customers feel are less satisfactory.

Without any doubt, online business is very advantageous much more than any other forms of physical businesses. In the event that you want to try a hand in entrepreneurship,venture into the online version because it is easy and manageable to start and it grows much more quicker than all other business types.The risks are minimal while the gains are numerous.

Written by: Landon Wiggs – owns a website that reviews a popular product called Bring the Fresh.

Why Phone Leads Should be your Next Marketing Target

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In today’s world, business correspondence and communication with customers is becoming increasingly web-dependent. Where does this leave phone calls as a source of lead generation? Well, while the most local commerce is increasingly influenced online, majority of local commerce takes place offline, and that 66% of small to medium-sized businesses rate phone calls as good or even excellent source of leads, followed by online forms. That doesn’t exclude various benefits large companies can exploit by giving more attention to phone leads. Here, we will try to point out some of them and mention few methods through which phone leads can be increased.

Never underestimate a personal approach

Although it’s not as common as it used to be to use phone leads for marketing purposes that might just be the way to separate your organization from the rest of the competition. It’s simple. By using the phone lists to spread the word of your product or service, you are putting yourself in the advantage over those who don’t. It is also very easy to put a simple and short form in front of potential client, but keep in mind that certain types of leads demand different and personalized approach for which phone conversation is best way to achieve. As a matter of fact, a vast number of potential clients who receive inquiry in various form, prove to be lower quality lead than one generated through phone call which converts into customers at higher rate. It’s not hard to conclude then, that your goal should be to convince the people that they will get more value by picking up a phone.

Phone Leads

How to improve phone leads

Whether you are trying to reach your customers by exploiting traffic on your website or through different methods of marketing, here are few steps you can take in order to improve lead generation:

  1. In order to understand which campaigns are the most effective in attracting phone leads and get a better look into ROI data, try using call tracking, which will allow you to tie inbound calls back to specific marketing campaigns. It works by placing a unique traceable number on each of your promotional channels and helps you to understand how much revenue exactly comes from your SEO or a new billboard for example.
  2. If you are utilizing any kind of form for lead generating purposes, you can increase probability of getting your customers on the phone by offering additional motivation, such as better offer, if they call in.
  3. If you are advertising 24/7, be available 24/7 because potential clients would rather talk with competition then with your voicemail. A lead that is not talked to immediately might just be a dead lead.
  4. Replace all forms you have on a mobile page with a simple clickable CTA button with your phone number.

Using these simple strategies will enable you to make the most of phone leads’ benefits. No matter what shift occurs in the technological landscape, people who are seeking immediate answers will always reach out for the phone, and that will always be your opportunity to build successful relationship with them and develop your business even further.