The Dangers Of Online Business

The last post got me thinking about how hard it is to start an online business for an individual or small group of people. The things are much more easier for large companies or brands that are entering online world. They have a lot of experience, already know where to look for resources and their budget is quite substantial.

If you are an individual or a small company that wants to make a living online, you are in for something special. Finding free information has become very difficult, while this wasn’t so problematic 5 or 6 years ago. Now there are many companies offering you help for a fee, and some of these are quite expensive. Besides a large fee, your other problem are companies that are out there to take your money without giving you much helpful information or proper tools. It’s difficult to determine who to trust (more about that later) and finding people or bloggers who are willing to help for free is not so easy. You will need to invest a lot of time to find helpful information, than study it, compare it with other information out there and apply something that matches your business style or niche.

I mentioned it is difficult to determine who to trust. This is why:

  • It’s easy to create a facade of a reliable, successful business online while the internal structure may be awful
  • Testimonials are easily faked
  • Portfolio is easily faked as well, while it’s difficult for you to confirm the real clients
  • Results can be faked as well (Rankings in search engine, the number of sales or social media signals)
  • Not many online businesses will create a binding contract with you, at least not without a hefty fee that comes with their service
  • Difficult interaction due to all communication being through a cell phone or Skype

These are just some of the obstacles I came up with. There are certainly more and you stumble into them as you try to build up your online business. Creating a website is just one of the issues you will have to deal with, then you have to take website security into consideration, how to ship your goods or whether you should use PayPal or not. No wonder so many people fail to succeed online.

There are too many dangers lurking arround, especially if you stumble onto people who promise to help you with their useful eBooks, tools for website promotion or marketing campaigns that won’t reach any potential customers. If you are unable to hire an expert or invest in a company that will develop your business idea, you should dedicate a lot of time to do the research. You will need months to figure things out, to learn the basics on getting started and how to promote your website/business online. It is possible to do all this by yourself, but unless you really have a fantastic idea, you will need to implement a lot of work.

 

4 Strategies for Taking Your Business to the Next Level

One of the most common goals among entrepreneurs is to attract more customers to their business. This is true across industries, whether you’re asking a restaurant owner or a retail store manager about their priorities. If you are an entrepreneur that’s interested in connecting with a broader audience in the coming year, there are a number of approaches you can take. Here are four marketing strategies that can help you take your business to the next level.

Get Involved With Your Community
If you’re a local business owner, getting involved with your community is a great way to raise awareness about your company. Many communities host a variety of special events for residents. Maybe your town or city has an annual parade during the holiday season, a festival celebrating the beginning of the summer, or regular movie nights on the town common when the weather is warm. Whatever the case may be, consider reaching out to event organizers to see how your business might be able to participate. Perhaps you can set up a booth or table, or sign on to sponsor an upcoming event in your community.

brand buildingBuild Your Brand Online
Digital marketing is an important component of every business owners’ marketing toolkit. There are a number of ways you can reach new customers online. Consider getting started on social media, claiming your business listings on popular search engines like Google and Bing, or reaching out to local bloggers to inquire about advertising opportunities. If you haven’t created a digital presence for your company, you could be missing out on an important opportunity.

Launch a Direct Mail Campaign
Direct mail is still one of the most effective ways to reach local customers. Recent data estimates that 40% of recipients try a business after receiving their communication in the mail. The proof is in the numbers, and a print campaign is worth the investment. If you are interested in getting started with direct mail for your business, consider partnering with an established company like US Data Corporation to connect with local customers.

Engage With Your Existing Customers
While it may seem counterintuitive, one of the best ways to broaden your businesses’ reach is to cultivate relationships with your existing customers. Your customers are your brand ambassadors, and word-of-mouth marketing is a powerful tool. Think of it this way: if a restaurant is highly recommended by your best friend, chances are you’re probably going to be excited to dine there. You might even visit together. Focusing your efforts on improving customer loyalty can help you forge relationships with new customers as a result.

Every business owner wants more customers. If one of your company goals for the new year is to reach a broader audience, there are several ways to do it. Consider getting involved with community events, taking your business online, launching a direct mail campaign, or coming up with creative ways to turn your existing customers into brand ambassadors. These four strategies can help you connect with new customers locally and improve your business’ bottom line.

Business Ideas That Don’t Require Capital Investments

In these days, great business ideas are based on the interests and skills you have more than on the amount of investments you can gather. I have a couple of ideas you can use if you are looking to work on something, have a lot of persistence, want to learn and are confident.

Consulting

Some of your former employers may be able to hire you as consultants. You can get a first paying client and then move on further to find new ones. This can be easily done if you had good relationship with one of your former employers.

Internet Business

There are more than 100 million users actively using eBay, which is a huge market. In case you know and enjoy retail, you might want to start a home business and create a sales channel. Amazon is another market that has a lot of potential, you only need to focus on your niche and start expanding from there.

Social Media And Website Consulting

Corporations are eager to get their foot in social media websites like Twitter, Facebook, YouTube and LinkedIn since there are a lot of people engaged in all sorts of topics there. You can start a consulting firm that will help small and medium businesses to reach their customers and find new clients.Marketing, sales, customer service – it all needs to be handles via social media, so if you can learn this language and are tech-savvy, you can reach for the stars.

Virtual Assistant

There are many websites that offer outsourcing, like Freelancer, Fiverr, Elance, oDesk and others. You can make money from home if you can offer some marketable skills. It is quite possible to expand your business once you show you can deliver quality. You would be paid on an hourly basis or after the project is completed.

Network Marketing

This is an old one, but is still a viable way to earn money with little or no investment made. You would have to be a goal oriented person to succeed in this business, but you would still have to invest a small amount of money.

You will find more business ideas if you read this article. I’m sure you’re like one of the ideas presented there or at least the information provided there will spark your motivation and get your creative wheels going.

 

 

How Can SEO Consultant Help Your Business?

Once you start with internet marketing, you have a lot of ground to cover. While going online will help your business, it doesn’t mean you will be able to grow and reach new markets without much effort. There’s a lot of time you need to invest in understanding what search engine optimization is all about and then invest more time to do it right.

This is why it’s better to have someone do all this for you or at least, hire an SEO consultant. I’ve been talking with several experienced SEO consultants, one of them being SEO consultant on LinkedIn and what I found out is that many small business owners received considerable exposure and managed to boost their sales. In some cases, only several changes had to be made, but more often than not, a consultant has a lot of work to do to help a website gain more traffic.
seo consultantWhile you may have a good product or a good service to offer, this doesn’t mean you are going to get a lot of sales. Your customers have to know you are present on the market, otherwise there won’t be any interaction between them and your business. And since Internet is a place where thousands of businesses compete, you have to know how to reach your customers.

This is exactly why you need a consultant, someone to improve your rankings in search engines for the products and services you are selling. No matter what you offer, you have to rank high for the keywords that are related to your business. For example, if you sell wooden chairs, you want people to see your website when they make a search for wooden chairs. But, these are just basics, there’s a lot more to it.

To find out more about how your business can benefit from Internet traffic, you can contact a SEO consultant in Bratislava and see what he can do for you. I’m sure this is a much better solution then trying to do everything on your own. By consulting with a professional, you will save time and money. It’s as simple as that.

Business Solutions For Small Business

There’s certain number of people who believe that it’s easy to start a business. But the truth is, starting a small business can be a very challenging task. You will have to invest a lot of effort to deal with many small issues that appear each and every day. Besides dealing with these every day problems, you have to stay focused on your business and develop it further.

Since you want to stay focused on how to deliver more value to your customers and where to find more customers, you will need someone to take care of those small but important tasks. Having a website built and maintained, developing an e-store, managing projects, sending invoices and staying within budget are important tasks that take a lot of your time. Of course, you can’t ignore them because they are an important part of your business. So, what’s the solution here? If you visit http://www.iprosh.com you will get all the details you need. But, let me say a couple more words about this.
Business Solutions For Small BusinessOutsourcing

You can expand your market if you focus on your business 100% and outsource business functions. You won’t have to worry about hiring employees or taking care of the small things anymore. Learning new, specialized skills for various business functions won’t be necessary anymore as you will have a team of professionals taking care of project management. With all the project management tools already available, you won’t have to worry about budget management and invoices. Your strongest skills will be applied right where they should be applied – on growing your business.

Iprosh will provide a website, portfolio, online store, blog, accounting, invoices and client management. Everything that will improve the standing of your business will be taken care of. You will get powerful and simple tools that are effective and easy to use so your business can run smooth. If you want to find out more about this, visit http://www.iprosh.com

How Door To Door Marketing And Leaflet Distribution Team Can Revolutionise Your Sales

As the owner of a company, your primary objective is to find ways to maintain a decent number of sales by constantly improving your marketing tactics. Whilst there are many ways to increase your sales, door to door marketing and leaflet distribution are perhaps some of the most cost-effective and efficient. It is due to its effectiveness, many companies use this form of marketing on a large scale to promote their products and services to a great number of people, without the stress and often high price tags associated with other common marketing methods. Here are some fantastic reasons why you should consider leaflet distribution for your marketing campaign.

marketingCost Efficient.

It’s plausible, that the reason why many small firms are so eager to utilise leaflet distribution and other door to door marketing strategies is due to their cost-efficiency. Other forms of advertising may have the potential to produce more sales, however, they are significantly more expensive and often out of budget reach for small firms. Considering the average number of sales generated in comparison to the overall cost of door to door marketing, it is easy to see how much more cost-efficient leaflet distribution is than some of the more popular forms of advertising. If you’re currently operating a small-scale company and want to get your foot in the door in terms of new customers, you should without doubt consider a leaflet distribution team.

Highly Effective.

Another reason why leaflet distribution is such a popular form of marketing is due to its capacity to generate large numbers of customers, even on a low budget. We’ve been in the leaflet distribution business for over 9 years, and during this time, we’ve seen first-hand the incredible results that companies can expect to produce from utilising door to door marketing. Furthermore, the large number of people you can target with leaflet distribution, can only usually be matched through T.V advertising or billboards, which are far more costly and for their price, less effective.

Say your full message.

Unlike other forms of promotion through the media and other mediums, you can convey your message in its entirety through leaflet distribution. This allows you to provide more product details, include samples of your products and even attach a questionnaire or form for potential customers to submit. This can be an excellent way to leverage our service, and gather important details about the people you’re marketing to. Unlike other forms of marketing, you do not need to short-change your potential customers by only telling them half the story.

A physical reminder.

Marketing through the Internet or media can undoubtedly be useful. Although, people have learned to largely ignore the constant stream of adverts interrupting their favourite programmes, and often forget their message within 30 seconds of having viewed them. Leaflet distribution provides people with a physical, tangible reminder of your company that can be referred to at any point. This means that your investment could still be effective at producing sales one year or more from now. Additionally, if you do include samples with your leaflets, then you’ve successfully landed your product into a potential customer’s hands, so they can decide if they are interested in continuing to use your produce.

If you’re interested in taking advantage of the huge number of benefits that our service can provide, then do not hesitate to get in contact to receive your first quote. Our leaflet distribution team is guaranteed to generate impressive results for your company.

 

4 Simple Ways Your Business Can Reduce Costs

We’ve recently come out of one of the worst recessions in decades, and some businesses are still feeling the strain. The tough economy forced many business owners to make some hard decisions, and thousands of people lost jobs and closed down their companies. If your company experienced revenue loss during the recession and you’re searching for ways to reduce your overall costs, there are a number of approaches you can take. Here are four simple strategies for cutting your enterprise spending and recouping lost revenue without reducing your workforce.

Lease Equipment
Equipment costs consume the bulk of many enterprise budgets. This holds true across industries. If you need new equipment in order to streamline your business operations but you simply don’t have room in the budget for large purchases, consider teaming up with a company that leases equipment. Typically, leasing equipment can help you reduce your upfront costs and stay within your budget. Companies like TAMCO Corp, which specialize in communications equipment leasing, can help you find an affordable solution that aligns with your business needs.

Go Green
Utility and printing costs are another budget buster for many businesses. If you’re struggling to recover after the recent recession, you may want to consider going green. Simple things like replacing traditional incandescent light bulbs with energy efficient lights and turning down the temperature by a few degrees in the office can help you save a considerable amount of money over time. You may also want to consider implementing a no-print policy for your employees in order to reduce costs. Printer supplies like paper and ink can be quite expensive if employees are purchasing them frequently. Going green can help your business stay in the black.

reduced-costExplore Digital Marketing
Are you using social media to reach your customers? Revising your approach to marketing can also help you cut down on your spending. Consider creating a presence on a popular social network like Facebook or Twitter and commit to engaging there regularly. These platforms are free to use, but it’s important to remember that it takes time to see a return on your investment. As you build up your profiles and gain more traction with your audience over time, you can start to phase out more expensive print marketing campaigns in favor of digital efforts.

Consider Telecommuting
The cost of renting space is another big expense for companies. If your business rents a large space to accommodate all of your employees, it may be time to consider downsizing. Many companies are choosing to evolve into telecommute businesses. While telecommuting requires more careful planning than simply renting a smaller space, it is certainly something to think about if you are looking for creative ways to cut costs. There are a number of online programs available that can help you stay connected even if you’re all working from home.

If you’re interested in reducing your business budget, there are several avenues to explore. Consider leasing equipment, going green, getting started with social media or transitioning to telecommuting. These creative strategies can help you cut costs and avoid layoffs. Start saving today!

Three Tips for Successfully Expanding Your Business into the Global Market

You’re living the American dream. You manage a company that’s highly successful, and projected growth for the coming years is high. As a next step, you have been thinking about taking things global. Whether you’re planning to open up a branch of your business in another country or you’re simply planning to offer expanded availability for your products and services, there are several important things to consider before moving into a new market. Here are three tips for successfully expanding your business internationally.

Pay Attention to Cultural Nuances
It goes without saying that you need a comprehensive understanding of local laws and regulations before you take your business global, but it’s also important to consider cultural nuances as well. If you’re planning on marketing your products to local audiences, chances are you will have to alter your approach to successfully connect with new customers. You’ll also need to modify other aspects of your business operations in order to succeed. Some cultural challenges, such as language barriers, are obvious. But others are more nuanced. For example, it’s customary in the United States to create short, snappy business pitches. But in the European market, pitches are hour-long presentations. Learning about cultural and business nuances can help you achieve success when your company goes global.

Learn About Your Market
As you’re thinking about expanding your business, take the time to learn about your market. It’s important to consider both your customer base and the existing competition. While it may be tempting to focus on introducing your business to an established market rather than an emerging one, sometimes there might not be as much opportunity as you’d think. The major reason is that the competition in established markets is likely to be more intense. Sure, the tech sector may be booming, but a deeper look may reveal that the market is actually quite small because competing companies already have existing relationships with local businesses. Understanding your customers as well as your competition can help you make the best choice for your company. Remember that sometimes the best choice isn’t necessarily the most obvious one.

Work With the Right Partners
One thing is certain when you’re taking your business operations global. The logistics of operating in a new market are completely different. Shipping processes, transportation, and access to technology vary based on where you’re doing business. If you want to stay ahead of the competition, it’s important to find the right partners in order to achieve success. Teaming up with a company that provides effective supply chain solutions can help you seamlessly navigate the complex logistics of a global market. Whether you’re searching for more budget-friendly shipping options or you want to streamline your existing business processes, working with the right partners can help your business reach more customers and operate more efficiently.

If you’ve established a successful company in the United States and you’re thinking of taking your business global, there are several important considerations. Learning about local laws and regulations, cultural nuances, your competition and your market can help increase your chances of success. It’s also important to connect with the right partners in order to effectively manage the complex logistics of operating internationally.

How To Succeed With Your Small Business

I believe you need two things to start a business:

1. Desire to make things better

2. Ability to change to make this happen

Many business owners are focused on new ventures or on dealing with daily tasks and problems so they don’t have enough time to learn basic management principles. And these are very important if you want your small business to last. Every large company owner knows how to manage things because trial and error taught him a lot of lessons. This experience is something a small business owner should use because it is a valuable resource.
small businessYou will notice that entrepreneurs have a lot of technical knowledge about the service or product they offer. But what many of them are missing is experience or even formal training in management. This is what makes any business work, the activities in the back room are very important for the company to stay on the market. No matter how good is the product or service you are offering, you have to have a properly organized business. To succeed, you need to know how to manage things, otherwise the company will fail. And this is exactly what happens with many companies.

I would urge you to read read small business success stories and see what kind of things people who succeeded had to do. Running a small business is never easy, and it gets even harder when you have to work with 5-15 employees. Then you have to change yourself and start managing people instead of managing things.

Learn from others, there are many who already ventured the path you are now on. You need to transform yourself from the technical expert, the man who knows his service and product, into a strategic thinker, someone who manages everything he has properly so that the business can thrive.

Tips for Keeping Your Business Safe from Cyber-attacks

Hackers represent one of the greatest risks to businesses today. With so many companies storing sensitive customer and company information online, security is a top concern. Businesses are taking care to make sure they choose trusted online storage solutions and security software companies. If you have recently started a business and you’re interested in protecting your company data from potential online threats, there are a number of approaches you can take. Here are three tips that can help keep your company safe from cyber-attack.

cyber attacksImplement Policies for Employees
Even though your employees may have the best intentions with regards to their company internet usage, it’s important to have policies in place to protect your business. In today’s 24/7 business world where work/life balances are blurred by mobile devices, many businesses are implementing bring your own device (commonly known as BYOD) policies. These policies regulate how employees can use their personal smartphones, tablets, and laptops in the workplace. Typically, company BYOD policies also outline which security measures employees need to take if they are turning to personal devices for business use. Most businesses will require that employees download certain applications or programs to their smartphones or tablets in order to protect sensitive company data.

Choose a Secure Cloud Server
Cloud-based hosting is an effective – and in many cases, less expensive – alternative to traditional on-site data storage. But it’s important to note that not all cloud server hosts are created equal. If you’re in the process of choosing a cloud company, it’s critical to do your research before making a decision. Taking into account things like cost, security measures, and customer service support can help you choose a well-respected and secure cloud server hosting company as a partner for your business.

website securityImplement a Trusted Security Solution
As security technology has evolved, hackers have gotten more skilled and invasive. Since cyber-attacks are a very real threat to today’s businesses, it’s important to choose a sophisticated network security program to protect your company from potential data breaches. This is true even if you’re storing your company data in the cloud. Look for established security companies that offer comprehensive solutions which allow you to identify potential security issues in real-time. As you’re deciding which security solution to choose, take some time to talk with company representatives about their history. How do they ensure client data remains safe over time? Have they had any security issues in the past? If so, how were they handled? Learning more about potential security companies can help you choose the right solution for your business.

Now more than ever, cyber security is a top concern for businesses. As a result, many companies have chosen to implement bring your own device policies to provide guidelines for employees using their personal smartphones and tablets for business purposes. Others have made the transition from traditional data centers to cloud storage, and partnered with established network security companies to keep sensitive information safe. Cyber-attacks represent one of the greatest threats to businesses today. It’s critical to protect your investment!